Loading...
'Bless his heart', so now Trump revoked the White Hose press pass of CNN's Jim Acosta for asking a question he didn't...

Don't blame Google for mainstream search results

AP Explains Google Search Results

A cursor moves over Google's search engine page on Tuesday, Aug. 28, 2018, in Portland, Ore. Political leanings don't factor into Google's search algorithm, the company says. The authoritativeness of page links the algorithm spits out and the perception of thousands of human raters do.

Loading…

Saturday, September 1, 2018

President Trump fired off an angry Twitter broadside against Google before the sun rose Tuesday, accusing the search company of skewing its results in favor of “fake news” outlets at the expense of conservative ones. Relying on reporting from the right-of-center PJ Media site, Trump asserted that Google had “rigged” its search results to “shut out” stories about him from conservative and “fair media” outlets.

He went on to broaden his accusation: “Google & others are suppressing voices of Conservatives and hiding information and news that is good. They are controlling what we can & cannot see. This is a very serious situation-will be addressed!”

Not long thereafter, Larry Kudlow, Trump’s top economic adviser, told reporters that “we’re taking a look at it.”

It doesn’t take much of a look to recognize what’s going on here. Famously thin-skinned, Trump doesn’t like the barrage of criticism he’s getting online, much of it delivered in the form of news and opinion pieces from the country’s mainstream media. So in addition to trying to discredit those outlets as “fake news,” he’s now trying to sow distrust in the search engine that leads people to them — and, worse yet, threatening to take action against them.

Yet Trump has company on this issue. It’s become an article of faith in some conservative circles that tech companies are warping their products and services to discriminate against conservatives. Among other pieces of evidence, these critics point to incidents on Facebook, YouTube and Twitter that, they argue, show companies disproportionately downgrading or blocking content from conservatives. ...

For its part, Google insists that its only goal is to deliver relevant search results, and that its engineers “never rank search results to manipulate political sentiment.” The company won’t say exactly how its continually updated search technology does work, however — that’s a closely guarded trade secret.

Still, there’s an easy way to judge whether Google has, in fact, cleverly rigged its search engine to elevate bad news about the president over the hosannas of a grateful nation. Search for Trump news on another site — Microsoft’s Bing, say, or DuckDuckGo — and compare the results with Google’s. There will be differences on the margins, but the thrust will be the same. Most of the results will come from mainstream news outlets with large audiences.

Users have to dig a little deeper to unearth links to smaller or more specialized sites. But will they bother? That’s one of the things that critics of the tech platforms assert: The vast majority of internet users rely on the shortcuts that these platforms provide, and won’t bother to hunt for the stories and tweets — conservative, liberal or otherwise — that don’t get promoted.

Research bears that out, at least for Google, where 95 percent of users don’t look past the first page of links. Don’t blame Google for that. If anything, it’s a sign of a worrisome lack of curiosity among internet users and an apparent disinterest in diverse information sources. 

Admittedly, Google’s search algorithm doesn’t rank sites purely on the basis of popularity and authenticity. European regulators fined the company more than $2.8 billion last year for favoring its own shopping service over competing comparison-shopping sites. But the company doesn’t claim to be neutral — it claims to offer results that are relevant, which tells users that it’s doing some kind of filtering.

Some conservatives are calling on the government to use antitrust law against Google and other tech giants that dominate their markets. But Trump seems to be calling for something different: Using the power of government to change how Google’s technology works. Such a big-government solution, turning Washington into a manipulator of search results, would be worse than the supposed problem it purports to solve. The president should stop Googling himself and pay more attention to the duties of his office.

Los Angeles Times

Loading…

Humans of Greenville

@HumansofGville

Local photographer Joe Pellegrino explores Greenville to create a photographic census of its people.

Editorials

November 13, 2018

Anita Earls, who was elected Tuesday to a seat on the N.C. Supreme Court, ought to be happy that legislative Republicans apparently spend so much time reading Niccolo Machiavelli’s 16th century treatise on power, “The Prince.”

Machiavelli urged a style of cunning political…

Supreme Court Earls

November 10, 2018

The Democrats’ return to control over the House of Representatives is much more than a victory for one party. It is a sign of health for American democracy.

Distrustful of untrammeled majorities, the authors of the Constitution favored checks and balances, including, crucially, the check that…

Election 2018 Trump

November 09, 2018

With the courts and Trump Administration rolling back federal climate regulation, green activists have turned to the states. But there’s a troubling ethical twist: Instead of merely lobbying, activists are placing employees in Attorneys General offices in dubious private-public condominiums.…

November 04, 2018

President Trump’s assertion on Tuesday that he could end birthright citizenship via an executive order likely is another attempt to stir up immigration as a campaign issue ahead of next week’s midterm election.

It’s a bad and almost certainly unconstitutional idea, and had the…

AP Explains Birthright Citizenship-2

November 04, 2018

Pitt County is fortunate to have a ballot full of fine candidates running for elected office on Tuesday. Women and men have put their names forth to produce contested races for almost every seat. The races offer contrasts in style, personality and direction.

The Daily Reflector has reported on the…

November 02, 2018

It’s natural to think of worst case scenarios when such a scenario is right before your eyes. So it was Monday when authorities said a Butler High School student was shot and killed by another student during a dispute in a school hallway. The death appeared to be the first fatal shooting…

North Carolina School Shooting-3

October 31, 2018

Children in North Carolina aren’t learning to read fast enough or well enough. The state has invested millions. Hands are wringing, and heads are hitting hard against the wall. “Success” can’t be claimed if a third-grader can’t read the word and know what it means.

And…

101518aydenm

October 30, 2018

The United States has been a beacon of hope for people who are poor, mistreated or persecuted. That is a unique position on the world stage that must not be abdicated.

Many Americans trace their roots to people who left harsh conditions in other countries in search of a better life in the United…

Central America Migrant Caravan

October 26, 2018

In the Trump era, buttoned-down, straight-laced conservatism is widely seen to have been replaced by wild-eyed, open-throated populism. Yet Trump has worked closely with Congress to deliver economic policies that big-business Republicans have wanted for decades. In a strange and important way,…

Financial Markets Wall Street-7

October 23, 2018

A disturbing Associated Press report shines a light on what happens to immigrant children separated from their parents and forced into foster-care settings mandated by the U.S. government. In a small number of cases, foster-care networks have yanked permanent custody of young children from their…

Immigration The Battle For Alexa-3
93 stories in Editorials. Viewing 1 through 10.
«First Page   «Previous Page        
Page 1 of 10
        Next Page»   Last Page»