Cyclists will mean business for Pitt
Tuesday, August 13, 2019
On Oct 3, Pitt County will be hosting its largest cycling event to date. Nearly 2,000 tourists, from all over the country, will be pedaling into Pitt County on day five of their week-long trek across our state.
Thursday will have them riding their bicycles from Clayton to Greenville with rest stops in Farmville and Fountain as they prepare to stay overnight on the Town Common. Friday morning they’ll ride out through Winterville and Ayden onto New Bern.
Motorists, while they need to share the road every day, should prepare to see more cyclists than usual. City leaders and staff have been meeting and planning the logistics of hosting this influx of visitors, but are business prepared to welcome them?
In the time that remains, business are encouraged to install bicycle parking racks so that employees and customers can safely park and lock their vehicles. Racks are a clear sign that a shop or restaurant supports cycling. Many touring cyclists will not shop or eat at an establishment that does not have one, wether or not they are on their bike.
Consider recruiting customers as well as promoting your business and safe riding via a nationwide program like Bicycle Benefits where you can offer discounts or specials to cyclists wearing a helmet with a special sticker.
Encourage state and local officials to install road signs (e.g. Share the Road or Bikes May Use The Full Lane), sharrows and bike lanes near your business so customers may get to and from them easily and safely.
Have your business open and come out and greet these visitors or smile and wave as they ride through town.
We only get one chance to make a first impression, let’s use these two months to be prudent and prepare to make it a good one.