No BYH to those who have been slamming the US mail, which will presently deliver a document to Alaska or Hawaii for .50...

Smashed Waffles

1 of 3

The Chatty Patty features a sausage patty, fried egg and cheddar cheese between waffles.


Christina Ruotolo

Wednesday, February 21, 2018

Start with two bankers, one conversation over coffee and one recipe and you have Smashed Waffles, located at 718 Dickinson Ave.

When they first discussed the idea in November 2016, owners Justin Cox and Hunter Harrison, dubbed the “Smash Brothers,” wanted to create a new business and streamlined a concept for a waffle-delivery service that was an untouched market in Greenville. They started cooking and delivering waffles out of their home, using simple but effective branding, along with a recipe for sweet yeast-based dough that allows the waffles to hold their shape during the delivery process.

It didn’t take long for word to spread, and, within a few weeks, Justin and Hunter had to find a larger kitchen to rent. They moved their operation to Reimage Church in Winterville and then in April 2017, bought a tiny house-style mobile food truck called the Smash Shack.

Fast forward thousands of waffles later and the two have a new brick-and-mortar home that opened last fall in downtown Greenville. They also have a Raleigh store located across from NC State University on Hillsborough Street. (Each Smashed Waffles location has a church pew to pay tribute to the restaurant’s humble beginnings.)

Hunter and Justin are amazed at how supportive the community has been. Within a few months of opening their storefront, they were recognized as having the Best Dessert in Greenville, an award voted on by the community.

“Seeing people responding to something we dreamed up is incredible,” Justin says.

Those incredible, award-winning waffles start with locally sourced ingredients and are scratch-made daily. The basic dough recipe is the perfect canvas to load on either sweet or savory flavor, and the rest is waffle magic. (All sauces are scratch-made as well.)

Once the recipe was perfected, Hunter and Justin gave menu items inventive and catchy names inspired by their personalities and nostalgia for their childhood.

The Smashed Waffles menu starts with the Famous Five waffles. First is the OG (Original Gangster), topped with honey, OG sauce and powdered sugar. Second is the Swirly Sin waffle with brown sugar butter sauce, cream cheese icing and cinnamon sugar. Next is the Quilted Pig with maple icing, candied bacon crumbles and powdered sugar. Then there is the Chip Chip Hooray with cookie butter, chocolate sauce and mint chocolate chips. Finally, there is the Cereal Thriller topped with sweet cream cheese icing, Fruity Pebbles and powdered sugar.

This last waffle was one of my favorites. The waffle has a chewy and soft inside with a light crunch on top from the Fruity Pebbles cereal. It brought back a taste from my childhood, reminding me of Saturday mornings watching cartoons in my footed pajamas with my brother. A food that can transport you back in time is pretty awesome, and this waffle was so good, it’s Fred Flintstone approved.

All waffles are served with a side of a sweet dipping sauce called Liquid Gold. It’s a waffle’s best mate. Waffles cost $3 each, $8 for three, a half dozen for $15, or a dozen for $21.

Smashed Waffles also has Waffle-Wiches for those seeking a savory waffle or breakfast-style sandwich. Some options include the Happy Go Clucky, a fried chicken breast with bacon and cheese between waffles. There is also The BFF with crispy bacon, fried egg, and white cheddar cheese between waffles. My favorite was the Chatty Patty, which takes the same delicious waffles and adds in a sausage patty, fried egg and cheddar cheese. The flavors were in perfect breakfast harmony. The egg was light and fluffy, sausage savory and robust, with gooey, creamy cheese and the slightly sweet waffles holding it all together. Any time of day, this is a home run in my food book. All of the Waffle-Wiches are $4 each.

Smashed Waffles also serves ice cream sandwiches. Choose from the Campfire, Celebrations or the Nut Job filled with vanilla ice cream, candied pecans, maple and brown sugar butter sauce. These are $5 each.

Pair your waffle with a cup of Joe. All coffee served at Smashed Waffles is premium single-origin beans, locally sourced, based on the theme, “beans that grow together should roast together.” All lattes and coffee are made with espresso beans for a robust flavor. Smashed Waffles offers three coffees, Morning Mojo, the Blackout Dark Roast and the Unleaded decaf. Sixteen-ounce cups of coffee are $2. If you are looking for a unique coffee experience, you can try the Nitro Kegged Coffee. The coffee is cold brewed and allowed to seep for 24 hours, then it’s kegged like beer. The cup of coffee has a frothy top layer like beer foam and has a much smoother flavor that is sweeter and less bitter. The cost is $5.

Smashed Waffles offers 11 lattes with names like The Heist, Hazy, The Cash Money, Full Moon, All Shook Up, Honey Buns and Pretty Boy. Lattes can be made hot, iced or blended. I tasted the TroubleMaker Latte. It starts with Morning Mojo coffee mixed with bourbon caramel syrup, vanilla syrup and brown sugar butter sauce. The perfect pick-me-up, it was a rich coffee that mixes nicely with the velvety sweet flavors of warm vanilla and buttery caramel. If you are feeling a little macho, you can try the Hot Shot Challenge. It is a $5 shot of espresso with ghost pepper syrup and cayenne pepper. If you accept the challenge, you get to keep the shot glass.

No matter what you choose, there is a waffle or latte to fit your food mood. You can visit the restaurant, or order waffles for your next luncheon, business event, wedding, reunion or for your next Saturday morning cartoon festival. You won’t be disappointed. It’s the best getting smashed experience with no hangover.

Smashed Waffles is open from 7 a.m.-10 p.m. Sundays-Thursdays and 7 a.m.-midnight Fridays-Saturdays. For more information, visit www.smashedwaffles.com or call 364-2872.

Ford + Shep

Chef Brandon Qualls is preparing to open a new restaurant — Ford + Shep — at 718 Dickinson Ave.

“The location was the easy part,” Qualls said. “ I knew that exciting things were happening on Dickinson Avenue, and I wanted to be a part of the change.”

Qualls is the former executive chef of Villedge Wood-Fired Kitchen & Bar at the Hilton Greenville.

The name Ford + Shep comes from the nicknames of his two sons, Redford and Shepherd.

Ford + Shep will occupy both the bank teller building on the corner of Pitt Street and Dickinson Avenue as well as the space located immediately behind Smashed Waffles. The old teller building will be transformed into an outdoor bar that will connect to the main building by means of a glass conservatory space that will facilitate year-round outdoor dining.

Qualls will offer a globally inspired menu that will change every few days to keep things fresh.

The restaurant is expected to open in April. Limited reservations will be taken for the first several weeks and will be announced on Ford + Shep’s Facebook and Instagram pages.


Humans of Greenville


Local photographer Joe Pellegrino explores Greenville to create a photographic census of its people.


September 23, 2018

There was a time when Brunswick stew was a restaurant favorite in eastern North Carolina, especially in barbecue restaurants.

I’m saddened to say that the quality of the stew in several popular eastern barbecue joints has been in a downward spiral during the past couple of decades. Without…

Bob Garner

September 23, 2018

Like all North Carolinians, I am worrying about the flooding causing heart-rending damage throughout our state following Hurricane Florence.

I have a special worry. It is about a puppy in Kinston.

Would the floods from Hurricane Florence put that puppy out of business in the same way that Hurricane…


September 22, 2018

As hurricane Florence made its landfall last week, it left the Greenville area relatively spared, thankfully. But what did this hurricane mean for our garden or landscape plants? Landscape and garden plants can suffer from “wet feet” due to all the water we received, even if you are not…

Eric Derstine

September 21, 2018


In the aftermath of Hurricane Florence, several area events have been postponed or canceled.

Games Meet Art

The Greenville Museum of Art has canceled Saturday’s Games Meet Art event. No new date has been scheduled. Call 758-1946, email info@gmoa.org or visit gmoa.org for more…

September 21, 2018

Capsules of movies playing locally. New releases are indicated with an asterisk.

CHRISTOPHER ROBIN — A working-class family man, Christopher Robin, encounters his childhood friend Winnie-the-Pooh, who helps him to rediscover the joys of life. (1 hour, 44 minutes) Rated PG.



September 21, 2018

Q My 15-year-old son and his stepmom, my wife of eight years, have developed such a contentious relationship that I don’t know what to do anymore. He’s not a bad kid but has a history of lying about grades, schoolwork and some really silly things like cleaning his room.

I’ve been…

Carolyn Hax

September 21, 2018


Magnolia Arts Center, 1703 E. 14th St., will have auditions for “Elf Jr: The Musical” from 6-8 p.m. today and 3-6 p.m. Sunday. Ages 18 and younger are eligible to audition. Visit magnoliaartscenter.com to review the script or for more information.


The Greenville Museum of…

September 21, 2018

The Four Seasons Chamber Music Festival will begin its 19th season with concerts on Thursday and Sept. 28. Here are highlights of the festival:

Greenville Concert Season

■ Season Opening Extravaganza: 7 p.m. Thursday, 8 p.m. Sept. 28, A.J. Fletcher Recital Hall

■ The Miraculous Bartok:…

September 21, 2018

The 19th season of the Four Seasons Chamber Music Festival will feature internationally acclaimed artists that include a Grammy Award-winning soloist, musicians who have performed at Carnegie Hall and Lincoln Center and faculty from the country's most prestigious music schools.

And that is just for…


September 19, 2018

The Leroy James Farmers Market vendor of the week is Nooherooka Natural.

Nooherooka Natural is dedicated to providing quality beef and pork products throughout North Carolina and exhibiting good practices and stewardship for the earth while humanely caring for its livestock. Nooherooka Natural is a…

273 stories in Look. Viewing 1 through 10.
«First Page   «Previous Page        
Page 1 of 28
        Next Page»   Last Page»