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Wax on, wax off: New car wash coming to Greenville

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Shine Factory Car Wash is under construction on South Memorial Drive on July 9, 2018.

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Michael Abramowitz
The Daily Reflector

Wednesday, July 11, 2018

Greenville-area Motorists who take pride in their ride soon will have a new choice for a complete wash and wax treatment with lots of extras to choose on the go.

The Shine Factory Express Car Wash is under construction in the 3700 block of South Memorial Drive, just south of Greenville Boulevard between the Bojangles and Sonic restaurants. The ground-up construction work for owner Michael Rushing is being completed by general contractor Ronnie Ratley and Fayetteville-based ARC Building Concepts. Ratley and construction superintendent Emery DeLong were at the location Monday to give a progress update.

“This 4,000-square-foot building will have a 120-foot tunnel that cars will pass through to get their wash and wax done,” DeLong said. “Customers will drive in and select the wash they want; everything from the bare basic to the cat’s meow. It will offer every kind of package a car owner could choose, including different levels of cleaning, a tire shine, extra wax, rain repellent and other options.”

After the wash is completed, customers will have access to the location’s free vacuuming and mat cleaning systems and other DIY detailing options not available at every drive-through car wash. Another innovative option Rushing plans to offer is a monthly pass, with one payment allowing as many trips through the tunnel as a car owner wishes, DeLong said.

“When completed, this will be one of the premium express car washes in the area,” he said.

Ratley has up to 100 construction workers employed in the project. He began clearing the site for construction in April and expects the operation to open for business in September.

“We wanted to have it finished in August, but the heavy rains of May pushed the project back a little, to early this fall, probably September,” DeLong said.

Ratley has projects underway in several communities in eastern North Carolina, including Greenville, Lumberton, Fayetteville and others.

“The economy has turned upward to the point that we don’t have to do a lot of bidding now. We negotiate for our projects,” he said.

DeLong has found an appreciation for the contacts he has developed with local subcontractors. He admitted the same dilemma that other contractors have encountered since Greenville’s building boom opened up its throttle.

“We did have to source for some outside contractors just because all the local ones are so busy that they couldn’t get to our project,” he said. “It’s great for the local subcontractors, though, especially if they’re looking to branch out on their own and are willing to get their licensing, certifications and insurance. They are always needed, particularly in plumbing and electrical work. It’s tough to get good skilled laborers now. If anyone tells you they can’t find a job, I can assure you they’re not looking hard enough. All they have to do is put on their work boots and they’ll find one.”

Ratley’s earliest contracting began working for his brother building McDonald’s restaurants, beginning in 1988. He started on his own in 2000 with ARC Building Concepts.

“We don’t work for McDonald’s any more, but we still focus on light commercial building,” the contractor said. “Greenville is a wonderful town to us. This car wash is one of the finest we’ve ever built and an asset to this community. When we finish I think people who use it will agree.”

Contact Michael Abramowitz at mabramowitz@reflector.com or 252-329-9507.

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