Midweek concert series was music to local residents' ears
By Maya Jarrell
The Daily Reflector
Thursday, July 12, 2018
As the final notes faded from Wednesday’s Concert on the Commons, organizers and attendees applauded the success of Greenville’s midweek music series.
The three-part experiment with live music on the town common during the work week has come to an end for this summer. But plans for more concerts are likely in the works, according to organizers.
“The concert on the commons hoped to fill a mid-week void that we have in our community for live music, particularly in the summer,” said Bianca Shoneman, president and CEO of Uptown Greenville. “We want to activate our city, we want to make it a great place to live, work, eat, shop but most importantly play.”
Shoneman said the concert series complimented the weekly Umbrella Market at Five Points Plaza, and has shown people that their city is a great place to be.
Henry Hinton, Innerbank Media event organizer, agreed.
“People can come down, get in their lounging chair, enjoy a beer, eat some good food and listen to the music in the middle of the week and give themselves a mid-week break,” Hinton said. “That’s why we did it, just to create a new community opportunity.”
Shoneman and Hinton said that the response they have gotten from the community has been overwhelmingly positive, encouraging them to push for more events like this in the coming years.
“Attendance has been fantastic, and frankly the feedback from the community (has been great),” Shoneman said. “The only thing I’ve heard is ‘Hey let’s do more of these!’ It’s very probable that we’ll look to expand on a concert series on the commons in the future.”
The people behind Concert on the Commons said they have reached their goal of creating a new way to bring the community together.
“It has been a great example of what can happen when you have partners who are all pulling in the same direction and doing something for the good of the community,” Hinton said. “We wanted to create something new and fun for Greenville and that was our motivation, that was Bianca’s motivation at Uptown Greenville and I think that was the mayor’s motivation.”
The feedback also had given organizers the ability to improve upon future concerts for Greenville’s citizens.
“Perhaps we would adjust the time frame so that it’s later if we continue in the summer months, and if we expand into the fall maybe look at doing it on a different day, like a Friday or a Saturday night,” Shoneman said.
A slight time change would be much appreciated by some of the people who have become frequent attendees at the concerts.
Adrienne Dunning and Amanda Lovett attended all three of the Concerts in the Commons this summer, and are looking forward to similar events in the future.
“Maybe a slightly later start time would be better, because we have to leave work a little early to get here,” Dunning said.
Shoneman and Hinton have also discussed expanding the genres of the performers.
“We had two beach music bands and a rock and roll tribute band, so I think we would want to diversify the music lineup to make sure we have some hip-hop, or R&B, motown, country, just a genre that really speaks to everybody,” Shoneman said.
Although some improvements may be necessary, Shoneman, Hinton and concert-goers alike agreed that the concert series succeeded in bringing the community together in a new and fun way.
“Greenville is a great place,” Shoneman said. “When we provide events and opportunities for the community to gather I think it helps all of us grow our heart for our community a little bit. It creates a sense of community and hopefully builds our brand on a local level, and ultimately helps our community be stronger as one.”