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Overton's building to house camping, outdoor supercenter

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Camping World Holdings has announced that the Overton's showroom, located at 111 Red Banks Road and slated to close on Saturday, will be rebranded and reopened by the end of the year. The rebranded location will focus on sales of a full assortment of RVs, parts, accessories and services and an assortment of Gander Outdoors, Camping World and Overton's products.

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The Daily Reflector

Wednesday, September 12, 2018

Outdoor enthusiasts mourning the closure of Overton’s retail location on Red Banks Road need not fret.

Camping World Holdings, the nation’s largest network of RV-centric retail locations, has announced that the showroom, located 111 Red Banks Road and slated to close on Saturday, will be rebranded and should reopen by the end of the year. The company plans to expand the facility, according to officials.

“The Greenville market and all the outdoor enthusiasts that patronize that area are important to us and we want to keep bringing them the best products in our portfolio,” said Marcus Lemonis, chairman and chief executive officer of Camping World. "We are laser focused on our core RV customer as well as attracting other outdoor enthusiasts to the RV and outdoor lifestyle.”

The new rebranded location will focus on sales of a full assortment of RVs, parts, accessories and services and an assortment of Gander Outdoors, Camping World and Overton's products. The location will continue to serve as a customer call center and an e-commerce center fulfilling online purchases, in addition to adding a distribution center.

V. Parker Overton founded Overton's in 1975 after he began selling water skis out of a town grocery store in Greenville. The company eventually become the world's largest watersports and marine accessories dealer through its catalog and internet operations before being sold in 2003.

“Mr. Overton has been instrumental in showing us the strength and power of business in the Greenville market,” Lemonis said. “We are excited to expand our RV and outdoor footprint in Greenville and adding multiple distribution centers to the area in addition to our call center and e-commerce fulfillment center.”

The location also is planning to hire associates, according to a news release. About 130 people will be employed, facility-wide, according to Lemonis.

“Overton’s, Gander Outdoors and Camping World are always looking for seasoned and professional sales associates, specialists, technicians, and retail support team members to assist with locations across the country,” the release stated. Individuals interested in applying for a position and those looking for more information can visit http://www.ganderoutdoors.com/ and/or http://www.campingworldcareers.com/.

Camping World Holdings, headquartered in Lincolnshire, Ill., offers an assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair, other outdoor and active sports products. Since the Company's founding in 1966, Camping World has grown to become one of the most well-known destinations for everything RV, with more than 145 RV-centric locations in 36 states and a comprehensive e-commerce platform.

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