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Taft Family Ventures' new downtown project will target homebuyers


Taft Family Ventures announced Wednesday it is building a 12-unit townhouse development on property bordered by Reade Circle, Dickinson Avenue and Evans Street.


By Ginger Livingston
The Daily Reflector

Thursday, March 7, 2019

Taft Family Ventures is pursuing a third housing development that is geared towards home buyers in downtown Greenville, a company spokesman announced at Wednesday’s annual Uptown Greenville State of the District event.

Unlike its previous two student housing projects in the district, Avenue Townes will be 12 for-sale townhomes. The development will be located on a lot that is bordered by Reade Circle, Dickinson Avenue and Evans Street.

“Greenville needs diversified housing in our downtown area. A for-sale product is very important to us,” said Mike McCarty, president of Taft Development Group.

McCarty described the site as a premiere location since it puts future homeowners within walking distance of restaurants, retail shops, the State Theatre, Sheppard Memorial Library and other amenities.

“Hopefully we want to inspire other developers to do more for-sale products downtown,” McCarty said.

The firm is finalizing the project’s cost, but McCarty described the structures as “brownstone-inspired, luxury” townhomes.

The units will range from 2,160 to 2,400 square feet and are expected to have three bedrooms. Some units will have rooftop decks, elevator access from the ground floor, cantilevered patios off the main living area and parking. Pre-sales will begin this spring.

McCarty also announced the company also plans to move its headquarters to a building it is renovating near the intersection of Eighth Street and Dickinson Avenue this fall.