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Uptown CEO takes job in Fayetteville




The Daily Reflector

Friday, July 26, 2019

The president of the Uptown Greenville partnership announced Thursday that she will be leaving to take a similar position in Fayetteville.

Bianca Shoneman will become the executive director of the Cool Spring Downtown District effective Sept. 3. She submitted her resignation letter July 19.

“We have more momentum now than ever before,” Shoneman wrote in the letter. “With all that we’ve done, I’m confident that my departure as CEO leaves the organization and district well-positioned for the future.”

As the president and CEO for Uptown Greenville for the last six years, Shoneman and her team helped bring more than 700 new jobs and 40 new businesses to the Uptown District. Several large apartment buildings corresponding commercial growth in the area contributed to a boom downtown.

Under her direction, Uptown expanded Greenville’s annual PirateFest and hired national musical acts to perform at Town Common. She oversaw tremendous growth of Freeboot Friday and the Uptown Umbrella Market and helped bring in national acts for Pirate baseball pep rallies and for hurricane relief.

Shoneman reported that Uptown hosted more than 350 community events in her time, recruited 3,000 volunteers and expanded its board of directors from eight to 30 people.

The said the nonprofit’s budget increased from $125,000 in 2012 to $680,000 in 2019.

“If I were to single out the thing that I’m most proud during my tenure with Uptown it’s that our team’s legacy is that we successfully shifted community’s perception and conversation about our central business district,” she said in her letter.

A news release from the Cool Spring organization said the Shoneman was selected after a nine-month national search by a committee composed of leaders from the City of Fayetteville, the Fayetteville/Cumberland County Arts Council, the Fayetteville/Cumberland County Economic Development Corporation, the Crown Coliseum, and other downtown stakeholders representing merchants and residents.

Fayetteville, the sixth-largest city in North Carolina, has a population of 208,000 with more than 380,000 in the greater metropolitan region.