Details Design & Flooring is Farmville Merchant of Month
By Dean-Paul Stephens
The Farmville Enterprise
Monday, December 4, 2017
FARMVILLE — Details Design & Flooring is the Farmville Chamber of Commerce’s Merchant of the Month for November.
A company with a long history in Farmville, Details Design & Flooring serves the flooring needs for businesses and homes, as well as some interior design work.
“We handle everything from rental to personal. We do it all,” co-owner Todd Garris said.
Garris operates the business with his sister and co-owner, Shelli Wainwright. Together, they have operated a business that has become a fixture in Farmville since its founding.
“We started in 1995 in the Duke Building,” Wainwright said. “We have a long history in Farmville.”
People tend to get the wrong impression of the business, thinking they cater to a certain clientele, Garris said, adding this is not the case.
“Sometimes when you put (the word) design in it, it makes it sound more high-end,” Garris said. “We do just as many rentals and individual homes through builders that we do design for. When people hear design they think that they can't afford design.”
Flooring was not always the company's primary focus.
“When we started the business together, we actually did furniture and accessories. We did a lot of custom pieces and paint. We started there,” Wainwright said.
After doing this for four years, the pair gradually transitioned into the flooring business and made a complete switch in 1999.
Eventually, the company established a presence on Main Street, which housed a showroom. Its warehouse remained on Church Street.
“Typically, our business has always been more behind the scenes,” Wainwright said. “We work alongside contractors and builders that bring clients our way. We weren't really set up for what I would call a walk in showroom. Main Street allowed us to show people what we had to offer.”
The business had grown to the point that going back and forth between warehouse and showroom stopped being practical.
“We decided it would be best to just come back here,” Wainwright said of the Church Street warehouse.
Today, the warehouse and showroom are under the same roof, which Wainwright said works fine for the company.
“When clients come here, they are definitely looking for flooring and service,” Wainwright said. “Whereas on Main Street, it was more browsers.”
Although much of their customer base is outside of Farmville, the town still provides an ideal location, the siblings agree.
“Being in Farmville has worked out,” Garris said. “It's a great hub for us.”
Wainwright added, “Farmville is a nice location.”
It is a location the siblings plan to continue expanding as they build relationships.
“It takes many years to be a business that builds trust for people to (let you in) their houses,” Garris said.
The trust the company has built is the reason Details Design & Flooring was chosen as Merchant of the Month, according to Judy Gidley, the director of the Farmville Chamber of Commerce.
“Details Design & Flooring gives back to the community,” Gidley said, explaining the company built a baseball facility in the former train depot at the intersection of Walnut and Wilson streets.
“It's got three batting cages in it,” Garris said. “It's open to anyone who wants to get in contact with me … but they have to be accompanied by a parent. I'm not making money off it. It's just something that we want to give back to the community.’
Details Design & Flooring owners said they are honored to be selected as the Merchant of the Month.
“We love being a part of the community, so it's nice,” Wainwright said of the award.
Garris added, “For people who aren't part of downtown, to be a part of this makes you feel good.”
Details Design & Flooring is located at 459 W. Church St., Farmville.