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PCC student opens Farmville store

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Hannah Justice, second from right, cuts the ribbon at The Frivolous Fox in downtown Farmville. Shown with her are, from left, her sister, Tara; and parents Nanette and Greg.

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By ANGELA HARNE
The Farmville Enterprise

Monday, December 4, 2017

FARMVILLE — Nineteen-year-old Hannah Justice has turned a hobby into a lucrative business.

A Pitt Community College student has opened The Frivolous Fox in downtown Farmville. An official ribbon cutting was held recently, hosted by the Farmville Chamber of Commerce.

Justice creates a majority of the jewelry sold in her shop, including stamped metal necklaces and bracelets. The graphic designer major began creating metal stamping jewelry six months ago. Her creations were such a hit with family and friends that Justice’s parents, Greg and Nanette, encouraged her to open a small boutique.

“I thought they were crazy, but gave it a try and it has snowballed from there and keeps growing,” Justice said.

Her father is the owner of Justice Home Improvements, a Farmville-based construction company that began in 1999. Greg moved his front office into the rear of the retail space on Main Street, so his daughter could open The Frivolous Fox.

Justice’s art, which is also for sale, lines the store’s walls. The gift shop also carries bath salts, handmade soaps, personalized gifts, tumblers, baby items and more.

The Frivolous Fox carries wedding gifts ranging from cake cutters to picture frames to glassware each of which Justice will personalize for customers.

To date, Justice’s jewelry is the store’s top-selling item.

The Frivolous Fox is proud to be a member of the chamber and to support fellow local businesses, Justice said.

“We want to help promote the town, business and help Farmville grow,” Nanette Justice said.

Officials from the town of Farmville said they are happy to see another shop open in town.

“It is so nice to have another retail space on Main Street. I love the name, their logo and what they sell,” said Judy Gidley, the director of the Farmville Chamber of Commerce at Friday’s ribbon cutting.

The Frivolous Fox came about as a joke with Justice and her friends who were debating what animal each of them favored. Her friends decided Justice favors a fox, which sparked the creation of her shop’s name.

“Hannah is so polite and welcoming, and I know The Frivolous Fox will be great,” Gidley said.

Farmville Mayor Bobby Evans added, “Congratulations and best wishes. Retail is what we, as a downtown, are all about.”

Evans said he is thrilled to see so many businesses come to town, and especially enjoys the shops creative names from The Frivolous Fox to Tinker’s Treasurers to Queen Esther’s Closet to Dapper Dan’s.

“It adds to the mystique of our town, and gives us something a little extra because people what to come see what it is all about,” Evans said.

Nanette Justice said, “We are thrilled to add to the buzz and increase (foot) traffic downtown. Without you, we won’t be successful.”

The Frivolous Fox is located at 3722 N. Main St., Farmville.

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