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Pecheles Toyota receives 2017 President’s Award, SET Elite Award


Pictured from left to right, front row, are Matt Michaels, Southeast Toyota, Brian Pecheles, president of Pecheles Automotive, Josh Roeller, general manager of Pecheles Toyota, Robert McKnight, Southeast Toyota.


Monday, September 10, 2018

Toyota Motor Sales, U.S.A., Inc. has named Pecheles Toyota as a recipient of the 2017 President’s Award and SET Elite Award.

The President’s Award honors those Toyota dealerships that excel in all facets of their operations. To qualify for even basic consideration, selected dealerships must meet or exceed the standard in all areas of dealership performance including: sales satisfaction, service satisfaction, market share, vehicle delivery excellence, and employee certification.

Pecheles Toyota received the President’s Award honor for the ninth time in the past eleven years. They are one of only a few dealers in North Carolina to earn this distinction. In the Toyota world, it is one of the highest honors a dealership can receive, and it’s reserved for only a select few each year. It is recognition for dealerships that continue to go above and beyond at each customer touch point and represent the best of the best.

“Our Toyota team has worked hard this past year to provide our customers with excellent and enjoyable sales and service experiences,” said Brian Pecheles, president of Pecheles Automotive Group. “Throughout 2017, Pecheles Toyota met all requirements in sales profitability, staff retention, marketability, and staff certifications. Through the leadership of our sales, service, and parts teams, our dealership is recognized as one of the best Toyota dealerships in the United States.

“We are proud to accept this award and would like to thank everyone that worked so hard to make it happen,” Pecheles said. “Each department has risen to the challenge; raising the bar for others on how to treat our guests and deliver customer service that is second-to-none. This award is about the entire ownership experience. We’re not only concerned with selling top-quality vehicles that our customers will love, but also with providing industry-leading service throughout the life of the vehicle. Being honored with the President’s Award further exemplifies the long tradition we have worked hard to establish that says the moment you walk through the door, you’re more than just a customer; you’re family. ”

Bill Fay, senior vice president of Automotive Operations for Toyota of North America recently congratulated everyone company-wide by stating “2017 was a remarkable year of accomplishments. Our commitment to our customers has led our brand to incredible highs this past year. Toyota has been recognized as the  No. 1 retail brand for the sixth year running, No. 1 selling passenger car for the 16th year running, along with the No. 1 selling SUV’s and certified pre-owned vehicles. Much of our success is driven by the hard work and dedication of our dealerships.”

Pecheles Toyota in Washington is one of four dealerships that make up the Pecheles Automotive Group. All four locations have received similar awards from their respective brands.

Family-owned and operated since 1965, Pecheles Automotive Group is comprised of four dealerships representing eight brands: Audi Greenville, Joe Pecheles Volkswagen-Hyundai-Mitsubishi-Genesis in Greenville, Pecheles Ford-Toyota in Washington, and Pecheles Honda in New Bern. 


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