PepsiCo Foundation and Minges Bottling Group make donation for MumFest Concert
Monday, October 15, 2018
NEW BERN — In a combined effort to support the community of New Bern, the PepsiCo Foundation and Minges Bottling Group made a donation to Swiss Bear, Inc., a 501 (c)(3) organization that was established in 1979 to facilitate the revitalization of New Bern’s downtown and waterfront districts.
Swiss Bear Inc. worked to organize the 2018 WRNS MumFest Kickoff Concert which was headlined by up-and-coming country artists Dan + Shay. The concert took place on Oct. 12 at Lawson Creek Park in New Bern.
Dan + Shay’s latest single, “Tequila,” hit to No. 1 on the U.S. iTunes Country Songs chart early this year. Their most recent single “Speechless” climbed into the top 40 on country radio.
MumFest has attracted visitors to New Bern’s historic downtown and waterfront for 37 years. Festival-goers were treated to more than 300 exhibitors and vendors.
“We are so appreciative of Minges Bottling Group and the PepsiCo Foundation for their continued support of the New Bern community. We are very excited to have Dan + Shay perform in New Bern and hope to help provide some relief to the people of New Bern,” said Swiss Bear Board Member Buddy Bengel.
In the wake of Hurricane Florence, which hit New Bern directly on September 14, the city is facing a long road to recovery. The PepsiCo Foundation and Minges Bottling Group came together with Swiss Bear in the hopes of facilitating an event that would be fun for the community, while supporting relief efforts for the city of New Bern, which is the birthplace of Pepsi-Cola. As a result, the Dan + Shay concert was a benefit show, raising money for the New Bern Relief Fund which will go directly to helping rebuild homes and businesses throughout New Bern.
“New Bern is in our heart, it’s where it all began for Pepsi.” said Jeff Minges, president/CEO of Minges Bottling Group. “We want to do everything we can to support the people and businesses of New Bern. It is our hope that with this donation we have made it possible for the community to come together, to enjoy themselves during this difficult time, and ultimately to raise money toward the efforts of rebuilding this wonderful city.”
Darren Clark, member of Tryon Palace Commission, PepsiCo, Inc. Senior Director of Government Affairs and North Carolina native said “New Bern residents and neighbors have shown incredible fortitude and fellowship in the aftermath of Hurricane Florence. The PepsiCo team is honored to join
Swiss Bear and our respected partners at Minges Bottling Group in helping facilitate a concert that we hope will raise needed funds for New Bern’s recovery and be a great celebration of New Bern’s strength.”
MumFest has been recognized by the Southeast Tourism Society as a Top 20 October Event in the Southeastern United States and in 2017 was voted Best Festival and Best Event in the annual Sun Journal Readers Choice Awards.
Visit www.downtownnewbern.com to learn more. Proceeds from the concert aid for the New Bern Relief Fund which helps with rebuilding homes and businesses in New Bern. Visit www.newbernrelieffund.com for details.
Established in 1962, the PepsiCo Foundation works with non-profit partners to develop innovative, sustainable solutions that address challenges in underserved communities around the world. The Foundation, along with PepsiCo and its employees, seeks to catalyze efforts that advance its Performance with Purpose 2025 goals related to increasing access to nutritious servings, providing access to safe water, partnering to increase recycling rates, and enabling young women to progress through school and be successful in the workforce. For more information, visit www.pepsico.com/Purpose/Global-Citizenship and www.pepsicofoodforgood.com.