Boneyard Harley-Davidson revs up in Winterville
By DONNA MARIE WILLIAMS
Monday, November 12, 2018
WINTERVILLE — Boneyard Harley recently celebrated its grand opening with a weekend celebration.
Boneyard Harley-Davidson, formerly Hometown Harley-Davidson, is under the new ownership of Jerry Carrillo of Dayton, Ohio and Marc Ingwersen of Findlay, Ohio.
“We wanted to set ourselves apart from the previous owners and tell the community we’re different and new and improved,” Carrillo said.
Carrillo and Ingwersen took ownership of the company May 9, and since have increased their inventory.
“We doubled our inventory and brought in a lot more parts. Pretty much in every (department), we increased our inventory,” Carrillo said, adding the business has 100 motorcycles in stock. “Most of the staff is the same. We increased our staff. It’s always good to bring more jobs to the area.”
The business originally had approximately 15 employees and now has 25 full-time and two part-time staff members.
The changes were made to provide better customer service.
“It’s important for everyone to be greeted in, and if we’re understaffed, you can’t make that happen. We just hope to bring a great dealership to the community,” Carrillo said.
Boneyard Harley-Davidson still maintains the service department, which serves as an official N.C. Inspection Station. It employees four of the business’ 27 employees and maintains two master technicians.
The Boneyard is not the first motorcycle business the duo has owned and operated. They also owned and operated Buckeye Harley-Davidson in Davidson, Ohio.
It was roots to North Carolina that drew the duo back to the area. Ingwersen is from Winston-Salem.
“We like the climate and it’s a great opportunity. I love the Southern hospitality,” Ingwersen said.
Carrillo added, “We love the state. It has a great motorcycle community, and it makes sense as a business standpoint and we both have history here.”
Since opening, the Boneyard has been well received by the community, the owners said.
“We have been widely successful,” Carrillo said. “We have been well received in the community. People have enjoyed the changes we have made. Staff members are enjoying themselves and have been receptive to the changes that were made.”
Customer Jim Sutton of Calico said, “I have bought two motorcycles from here since they have (owned Boneyard). (My wife and I) have been dealing with this dealership for 20 years. This is the best group of people we’ve dealt with.”
The Winterville Chamber of Commerce officially welcomed the Boneyard to town with a ribbon-cutting, which turned into the chamber’s first chain-cutting ceremony.
“We’re looking forward to a great working relationship and are happy to see them here,” said Debbie Avery, the director of the Winterville Chamber of Commerce.
Alton Wadford, vice president of the Winterville Chamber, added, “I’m very happy for them to be a part of our community. I think they’re going to have a great customer base.”
Boneyard Harley-Davidson, 2300 Elaine’s Way, Winterville, is open from 9 a.m. to 6 p.m. Monday through Saturday and from noon to 6 p.m. Sunday.