First Citizens Bank launches 2018 holiday giving effort
Monday, December 3, 2018
Citizens Bank is launching its holiday giving effort to open the door for teens with cancer — to bring about better care and brighter futures.
Funds collected at a special online site and at all of First Citizens’ branches through Dec. 31 will benefit Teen Cancer America. The national nonprofit works to increase the number of cancer care facilities and specialized treatment programs for teens and young adults.
The money raised by First Citizens for TCA goes directly to local partner hospitals.
“During the holidays, we often stop to reflect on how we can make our world a better place and help people live better lives,” said Jeff Ward, chief strategy officer of First Citizens Bank and a Teen Cancer America board member. “That’s why we’ve launched our 2018 holiday giving initiative. By supporting TCA this season, we can open the door to help give teen cancer patients the additional support they need and deserve.”
Individuals, businesses, school groups and civic organizations are encouraged to make a contribution through the end of December. There are three ways to participate:
■ Visit a First Citizens branch to make a contribution to TCA. Receive a paper ornament that says “I Helped Open a Door for TCA.” Put your name on the ornament and place it on a tree or at another area in the branch, where it will be displayed along with the names of other donors. (Go to firsticitzens.com/locations to find a local branch.)
■ Make a contribution online. Visit LetMyLoveOpenTheDoor.com. Select from one of six online ornaments at the special holiday webpage and share meaningful reasons for making a donation. Place the online ornament on the interactive digital tree; then, click to make a contribution to Teen Cancer America.
■ Redeem First Citizens Rewards as a donation. Use rewards dollars or points accumulated with a First Citizens Rewards Visa Card and gift them to the 2018 TCA holiday giving initiative via firstcitizensrewards.com (1,000 points/$10 rewards dollars equals a $10 donation). First Citizens Digital Banking customers also can access the First Citizens Rewards site from their Digital Banking accounts.
In addition, First Citizens associates across the bank will participate in the holiday giving campaign.
First Citizens has helped launch TCA partnerships with several medical centers, including UNC Lineberger Comprehensive Cancer Center in Chapel Hill, N.C.; Bon Secours St. Francis Health System in Greenville, S.C.; and Vanderbilt University in Nashville, Tenn.
In cooperation with First Citizens, Teen Cancer America is talking with other major medical centers throughout the bank’s markets about establishing teen-focused cancer units and programs.
Once every hour a young person in the United States between the ages of 13 and 25 is diagnosed with cancer, according to TCA. In many hospitals, this age group is treated either in wards for much younger children or much older adults. TCA bridges this gap.
The 2018 holiday giving initiative is a continuation of First Citizens’ largest-ever philanthropic sponsorship for TCA that began in 2015. It’s one of many efforts that First Citizens participates in and sponsors to raise funds, build awareness and partner with medical centers for the nonprofit.
The centerpiece of the bank’s overall TCA campaign is a special version of the song, “Let My Love Open the Door,” by rock legend Roger Daltrey of The Who. Daltrey recorded the song especially for First Citizens to support the work of TCA. The bank’s advertisements highlighting the work of TCA feature the song. Daltrey and bandmate Pete Townshend are co-founders of Teen Cancer America.
For more information, visit LetMyLoveOpenTheDoor.com, use #LetMyLoveOpenTheDoor or stop by a local First Citizens branch.