A company that bills itself as a “beauty superstore” is coming to Greenville.

Ulta Salon, Cosmetics & Fragrance Inc. will open a new store in Lynncroft shopping center at the intersection of Greenville Boulevard and Evans Street in 2011.

Ultra stocks more than 21,000 items in the beauty product category, which includes cosmetics, fragrance, hair care, bath and body products. Full-service hair salons are housed inside the retail stores. Styling and beauty tools also are for sale.

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