A company need not be global in size to succeed in the global marketplace, a maxim proven by a Pitt County-based electronics technology firm introducing a new version of an old product: the lightning rod.

Lawrence Behr, founder of LBA Group, Inc., has been carving out niches in the worldwide technology services industry for 50 years. His innovations continue to emerge from Greenville directly onto the world market.

Behr and his group of about 20 employees provide electromagnetic protection for industrial and telecommunications infrastructure assets from a 20,000-square-foot plant on Tupper Road. LBA Group is comprised of LBA Technology Inc., a leading manufacturer and integrator of radio frequency systems, lightning protection and EMC equipment for broadcast, industrial, and government users worldwide; the professional engineering consultancy Lawrence Behr Associates, Inc.; and LBA University, Inc. providing on-site and online professional training.

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