East Carolina University announced on Friday that it has filed a lawsuit in federal court against Cisco Systems Inc. for what it considers unauthorized use of ECU’s slogan “Tomorrow Starts Here.”
ECU began using the federally registered trademark more than 10 years ago, Chancellor Steve Ballard said in a news release issued on Friday morning.
Cisco, based in San Francisco, is one of the world’s largest makers of computer networking systems. It launched an advertising campaign in December with using the slogan “Tomorrow Starts Here” as its centerpiece, the release said.
For the complete article, please pick up a copy of The Daily Reflector. Current home delivery and electronic edition subscribers may log in to access this article at no charge. To become a subscriber, please click here or contact Customer Service at (252) 329-9505.