Along with designing a new brand for the city, a market research firm from Nashville, Tenn., promised this week to compile a list of the top 100 companies that could “make sense” in Greenville.
The recruitment tool is seen as the pinnacle of three months of research that North Star will conduct on Greenville and places with comparable labor forces to help figure out how to sell the city as an economic powerhouse.
The data-gathering started on Monday, when four North Star executives landed in Pitt County to take a three-day tour of Greenville and meet with city, industry, education and tourism leaders to understand what makes the municipality attractive to business.
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