East Carolina football pledged its future to the Big East on Tuesday, a move that Director of Athletics Terry Holland said will pave an easier road to bigger and better bowls and potentially generate much more revenue.
Holland and ECU Chancellor Steve Ballard confirmed ECU’s football-only switch from Conference USA — the Pirates’ conference since 1996 — at a news conference Tuesday on campus.
“I think access to the best bowl games — and the one that you want to be in is a BCS bowl game — it provides that opportunity,” Holland said of the Big East football move, which will take effect in 2014. “I don’t think there is any doubt that the potential for revenue is an important piece of it. It shouldn’t be a driving factor in college athletics, but it’s a factor that we all have to be conscious of and make sure that we are stewards of those resources.”
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