Carol M. Mabe, a graduate of East Carolina University, has been named Delta Zeta sorority’s Woman of the Year for 2011.

Mabe is a well-known independent consultant in brand development and strategic marketing for business and higher education and was one of the first women to break into the senior ranks within the male-dominated apparel industry in the 1980s and 1990s. She was instrumental in building some of the world’s most successful brands, including Hanes, L’eggs, Victoria’s Secret, Lee, Wrangler and Russell Athletic.

Mabe is vice chairwoman of the ECU Board of Trustees and immediate past chairwoman of the ECU Foundation Board of Directors. She also chaired the merchandising advisory board for the university’s College of Human Ecology for two years.

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